So Sargo, A typeface inspired by the eastern german typefaces. A quite brutal Sans Serif – a flirt with the late 1950’s and 1960’s and the sans serif typefaces that went very popular due to the release of Helvetica, Neue Haas Grotesk, Univers, Norma and others. So Sargo have a feel of being slightly condensed compared to Helvetica. It’s a bit less geometric and carry some organic flavour in the details. Other sources of inspiration comes from the typeface Maxima (designed by Gert Wunderlich in 1963 an distributed by Typoart, Dresden). So Sargo shows good readability and can therefor be used for both text- and headline purposes. The typeface starts out with two weights, but is planned to be expanded.