Sweden sans – So Type

Sweden Sans

3 latin weights and 1 arabic weight

Commissioned by

Swedish Institute

Client

Swedish Institute is a Government agency in Sweden with the responsibility to spread information about Sweden outside the country.

Design Team

Jesper Robinel, Stefan Hattenbach

Year

2014

Status

Completed

Taking on one challenge of a kind, which is to design a typeface that reflects the heart and soul of a country, Sweden Sans was created as a unique yet practical and versatile typeface – we call it a ‘Lagom’ typeface.

Old road signs, monospaced fonts, classic sans serifs and Scandinavian design were the inspiration for a typeface developed as part of a new brand identity at the request of the Swedish government. It comes in 4 weights – Light, Regular, Bold and one weight Arabic version.

Light, Regular, Bold, العربية

Sweden Sans Light

A cohesive, strategic yet practical brand identity program was created for the Council for the Promotion of Sweden (Ministry for Foreign Affairs, Visit Sweden, Business Sweden and the Swedish Institute). This is a brand identity that needs to unify the organizations as well as clearly represent each individual institution when communicating Sweden abroad.

Sweden Sans Regular

Sweden Sans Bold

Sweden Sans in the olympics – Framåt Sverige!

Sweden Sans Regular

Sweden Sans – the primary typeface in the Sweden brand identity – It is simplicity combined with unique details that makes the typeface practical and versatile. We call it a ‘Lagom’ typeface.

Old road signs, monospaced fonts, classic sans serifs and Scandinavian design influenced and inspired us in the design process.

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Sweden Sans Regular

Interact for Sweden Sans Bold

Old road signs, monospaced fonts, classic sans serifs and Scandinavian design influenced and inspired us in the design process.



Sweden Sans Bold

Interact for Sweden Sans Regular

Sweden Sans Light

It comes in 4 weights – Light, Regular, Bold and the Arabic version. Old road signs, monospaced fonts, classic sans serifs and Scandinavian design influenced and inspired us in the design process.